How does Whatsapp Business API benefit a food chain?

The food industry is immensely competitive. With brand new food chains and restaurants opening every day, you need to have a proper strategy in place to provide superior convenience to customers and encourage them to order from your restaurant time and again. Leveraging WhatsApp Business API is one of the best ways to do so. Today more than 2 billion people use WhatsApp on a daily basis, making it a perfect channel for food chains and restaurants to make use of. This messaging platform is renowned for ensuring frictionless experience, and can be used for communicating with both existing and potential customers.

There are many ways the use of Whatsapp API can benefit your food chain, such as:

• Make it easier to gain customer trust: WhatsApp helps in establishing an open channel of communication between the customer and the restaurant or food chain, which provides them with a greater sense of security. Any problems or queries the customer may have can be promptly answered through the platform. This level of responsiveness further enhances the trust of the customer on the food chain.
• Personalized experience designed for the customers: Food chains can use rich media, such as images, videos, maps, etc, while communicating with customers through WhatsApp. AI-enabled WhatsApp bots can be used to analyze the ordering patterns of the customer, and recommend them personalized items as per its accordance. Getting order recommendations from the messaging channel used by customers several times a day, and being able to order food from the same chat will increase the customer’s chances of ordering.
• Automated process with chatbot: The entire communication process, right from ordering to delivering, can be through WhatsApp chatbots. Whatsapp chatbot can provide menus, take orders, confirm delivery, as well as complete and verify payments, and update customers via real-time notifications. With the use of this chatbot, customers can see their order history and check the status of an order with ease. In case there is a problem with their order, such as an item is missing, the customer can also connect with customer service via WhatsApp to get the issue resolved.

With the introduction of WhatsApp Pay, customers get the benefit of even paying securely for their orders through the same messaging platform. This provides them even more incentive to make their orders through WhatsApp. This platform also allows food chains to advertise special or limited-time promotions, as well as generate leads for one-off events.