Gearing up to create a WhatsApp chatbot for business
WhatsApp chatbot is used extensively by businesses across the world today for conversational marketing, promotions, and sales. It can help you to manage support requests from discerning customers, with no or very little human supervision.
With the growing prominence of Whatsapp business messages, the trend of creating bots on the platform has also become quite popular. WhatsApp bots would allow you to interact with a large number of customers in quite an efficient manner by providing responses to distinctive frequent questions automatically or by confirming deliveries, purchases, and appointments and real-time. It contributes to improving customer experience and saving you a lot of valuable time and money.
Request the WhatsApp Business API
To create a WhatsApp chatbot, you need to request the beta service called WhatsApp Business API or request to use their API through a third party. This can be done through a WhatsApp Business Solution Provider or BSP. WhatsApp will also require the name of your company, the URL of the website, and many other pertinent details. After the request has been reviewed and approved, you will be able to start using the WhatsApp API.
Think about the conversation
To make sure that your bot is able to effectively answer customer questions, you must carefully think about the dialogues when it is being developed. This not just applies to WhatsApp chatbot, but to all types of chatbots, in general. You must think about the questions the bot is most likely to get and whether would it answer them. You will have the option to select between two types of conversations, open and directed. An open conversation allows the users to ask questions and send messages openly without being directed or specified a particular task. On the other hand, directed conversations guide the user with the use of options and validations to a certain purpose, like creating an appointment, asking the order status, and so on.
During Whatsapp bot integration, you may add scripts for specific tasks like support ticketing or lead generation. Today there are online platforms and WhatsApp Business Solution Providers available through whom you can build such bots with ease. They might also be able to help you to improve the overall chatbot experience, by showing the accuracy of your responses, the general sentiment of a conversation, and more.
Detailed steps for creating a WhatsApp chatbot can be found online.
